- Starter Identity (AED 3,500 – AED 5,500): Primary/secondary logo lockups, colour codes (HEX, RGB, CMYK), fonts, and essential business stationery. Right for new service firms or solo founders testing a concept.
- Full Brand System (AED 7,500 – AED 15,000): Brand strategy, usage rules book, print/digital stationery, social templates, and clean web/app components. Built for clinics, real estate brokerages, and serious retail launches.
- Packaging & Bilingual Flagship (AED 18,000+): Custom retail dielines, bottle/box visuals, company profile deck, and harmonised English + Arabic wordmarks.
1. What Brand Identity Actually Costs in Dubai (2026)
Ask five agencies in Business Bay or DIFC for a branding quote and you will see numbers ranging from AED 900 on freelance boards to AED 85,000 from large holding-group consultancies. Neither extreme tells a founder what they actually receive.
In practice, cost comes down to how many real-world touchpoints your designer builds out after drawing the mark, plus whether your project stays with one senior art director from discovery through handoff.
| Tier | Typical AED Range | Timeline | What Is Delivered |
|---|---|---|---|
| Market-Entry Logo & Kit New startups & trades |
AED 3,500 – 5,500 | 1.5 – 2 Weeks | 2–3 initial creative directions, refined logo suite (horizontal, stacked, icon mark), exact colour codes, web/print font licence links, email signature & business card layout. |
| Commercial Brand System Clinics, studios, SaaS, B2B |
AED 7,500 – 15,000 | 3 – 4 Weeks | Competitor positioning workshop, custom typography/colour architecture, 25–40 page Brand Guidelines PDF, social post frames, pitch deck template, signage specs, full editable vector & Figma kit. |
| D2C Packaging & Bilingual Retail, beauty, hospitality |
AED 18,000 – 35,000+ | 5 – 7 Weeks | Complete brand book + paired Arabic wordmark, print-ready packaging dielines & foil finishes, company profile PDF, custom iconography, and flagship web art direction. |
2. A Standalone Logo Is Not a Brand System
Most rework we clean up happens when a founder pays AED 600–1,200 for “just a logo” and three months later starts ordering uniforms, Instagram carousels, reception wall acrylics, and a website.
Without defined spacing ratios, contrast rules for dark versus light surfaces, and paired body typography, three different suppliers interpret your business three different ways. Within six months, your website looks detached from your Instagram feed, which looks different again from your reception signage or WhatsApp brochure.
If you are validating a brand-new consultancy, real estate team, or B2B agency before signing your first five retainers, do not sink AED 20,000 into a 50-page brand manifesto. Start with a clean, properly vectored AED 3,500–5,500 identity kit paired with a focused website, prove demand in the market, and invest in packaging or custom Arabic calligraphy once revenue is steady.
3. Four Places Cheap Logos Cost Extra in the UAE
- Recycled Stock Icons Fail Trademark Checks: UAE Ministry of Economy trademark registration rejects marks closely derived from public vector icon libraries. Custom geometry avoids losing print inventory and signage permits later.
- Missing CMYK & Pantone Codes: Neon lime or deep gold colours designed in RGB look muddy brown when printed at Al Quoz print houses unless exact CMYK mixes or Pantone swatches are specified upfront.
- English-Only Typography on Mall Signage: UAE commercial signage often requires Arabic business naming alongside English. Dropping a default system font beside a sculpted Latin serif makes shopfronts look disjointed unless both scripts are balanced together.
- Unreadable at 32px Favicon & Instagram Avatar Sizes: Delicate hairlines and complex badges vanish inside a circular WhatsApp Business profile or browser tab. Your identity needs a dedicated simplified icon mark tested at small mobile sizes.
4. Five Files Every Studio Must Hand Over at Completion
5. Quick Answers on Dubai Branding
.AI, .EPS, .SVG), print-ready CMYK PDFs, and web-ready transparent PNGs for dark and light backgrounds.