Designing a Digital Showroom for Apex Modern
Microsite Development & Cinematic Video
Client
Apex Modern
Industry
Modern Architectural Real Estate
Services Delivered
Web Design & Development
Year
2025
The Objective
Our objective was to create a sleek, immersive digital showroom for Apex Modern's new collection of minimalist architectural properties. The goal was to attract a design-conscious clientele by building a standalone microsite that reflected the brand's commitment to modernism, sustainability, and clean aesthetics.
The Challenge
The primary challenge was that a standard property listing on a real estate portal could not capture the unique architectural details and minimalist philosophy of the Apex Modern homes. They needed a dedicated digital platform that would convey the high-end, modern lifestyle and allow buyers to appreciate the design and materials before a viewing.
The Landing Page Transformation
Key Results
- Generated 15 direct, high-value enquiries from qualified buyers within the first two months.
- The properties were sold 30% faster than the company's previous project.
- The cinematic video tour achieved over 50,000 views across targeted social platforms.
Testimonial
"Pixel Hatch perfectly captured the soul of our brand. The microsite is as clean, modern, and user-focused as the homes we build. The video tour was a masterpiece of modern cinematography and became our most effective sales tool. The platform didn't just show our properties; it sold the Apex Modern lifestyle."— Albert, General Manager of Apex Modern