A Fresh Bloom: Rebranding a Brooklyn Florist
Brand Identity & Packaging Design
Client
Brooklyn Botanica
Industry
E-commerce, Floral & Gifts
Services Delivered
Brand Strategy
Year
2023
The Objective
Our objective was to transform Brooklyn Botanica's dated image into a modern, chic brand that could captivate a younger, design-conscious audience on Instagram and TikTok. The goal was to create a premium identity that justified a higher price point and stood out in the competitive online floral market.
The Challenge
The primary challenge was overcoming brand stagnation. Despite having a quality product, their generic logo and plain packaging made them invisible online. They were losing potential customers to trendier, direct-to-consumer competitors and needed a complete visual overhaul to reclaim their market share.
Our Brand Showcase
Key Results
- Social media engagement quadrupled (4x) in two months following the rebrand.
- Featured in 'Time Out New York' and 'The Cut' as one of Brooklyn's most Instagrammable brands.
- Achieved a 15% increase in average order value due to the new premium positioning.
Testimonial
"Pixel Hatch didn't just design a logo; they breathed new life into our entire business. The new branding is so beautiful, it gets shared organically all the time. We've been able to raise our prices, and we're busier than ever. The return on this investment was immediate."— Chloe Davis, Founder of Brooklyn Botanica