A Digital Launch for a Physical Product
3D Product Visualization & Animation
Client
Evolve Smartwear
Industry
Wearable Tech
Services Delivered
3D Modeling, Product Animation
Year
2024
The Objective
The primary objective was to launch a full-scale marketing and pre-order campaign for the new 'Evolve' smartwatch months before the first physical unit was manufactured. The goal was to generate significant market buzz and secure initial sales using purely digital assets that were indistinguishable from real photography.
The Challenge
The main challenge was a classic hardware dilemma: marketing needs to start long before production is finished. Without physical prototypes for a traditional photoshoot, Evolve was facing a significant delay in their launch timeline, risking their first-mover advantage in a competitive market.
Our Brand Showcase
Key Results
- Launched a full marketing campaign 2 months ahead of the production schedule.
- Secured over 1,000 pre-orders using exclusively 3D-generated visuals.
- Saved an estimated ₹2,00,000 (~$2,400 USD) in traditional product photography and logistics costs.
Testimonial
Pixel Hatch's 3D renders weren't just a substitute for photos—they were better. The level of detail and realism was incredible. We were able to go to market months earlier than planned, and our customers were blown away by the visuals. It completely changed our launch strategy for the better.— Kenji Tanaka, Founder of Evolve Smartwear