Engineering a Viral Fitness Campaign
Social Media Marketing & Video Content
Client
FitFusion Gym
Industry
Health & Fitness
Services Delivered
Social Media Strategy
Year
2024
The Objective
Our main objective was to dramatically increase FitFusion's local brand awareness and attract a younger clientele. The goal was to break through the social media noise with highly engaging video content that would drive both online followers and in-person trial memberships.
The Challenge
FitFusion was struggling to create content that resonated with their target audience. Their social media efforts resulted in consistently low engagement, with Instagram Reels barely reaching a few hundred views. They lacked a clear content strategy and were invisible to the younger, fitness-conscious demographic in their area.
Our Brand Showcase
Key Results
- The main campaign Reel reached over 100,000 local views.
- Gained 2,500+ new, targeted Instagram followers in one month.
- Generated 75 new trial memberships directly attributed to the campaign.
Testimonial
"I wasted $500 on another agency for ‘viral content’ and got 200 views. PixelHatch filmed a fun workout challenge that hit 100k views. My inbox is overflowing—I’m still amazed!"— Daniel, Founder at FitFusion