Crafting an Aura: A Digital Launch for a Luxury Perfume
Brand Identity & 3D Scent Visualization
Client
Nocturne
Industry
Luxury Goods, E-commerce
Services Delivered
Brand Strategy
Year
2025
The Objective
Our objective was to launch Nocturne, an artisanal fragrance house, into the competitive luxury market. The goal was to build an immersive e-commerce experience that could translate abstract scents into a compelling visual story, creating an aura of exclusivity and desire from day one.
The Challenge
The primary challenge was conveying the complex and emotional experience of a fragrance through a purely digital platform. Without the ability for customers to physically smell the product, we needed to create a visual language that was powerful enough to evoke a sensory response and build the credibility of a major luxury brand.
Our Brand Showcase
Key Results
- Achieved a 30% higher-than-average conversion rate for a new luxury e-commerce launch.
- The website and 3D visuals were featured in 'Vogue' and 'GQ' for their innovative digital experience.
- Successfully established a premium brand perception, allowing for a high-end price point from launch.
Testimonial
"Pixel Hatch's work was pure alchemy. They took our scent notes and turned them into stunning 3D visuals that you can almost smell through the screen. The brand feels like it has existed for decades, not months. Their creativity and execution were flawless."— Elara Vance, Founder of Nocturne