Designing a Hunger-Inducing Landing Page
Web Design & Conversion Rate Optimization
Client
Sizzling Plate
Industry
Food & Beverage, Food Delivery
Services Delivered
Landing Page Design
Year
2023
The Objective
Our primary objective was to design a high-converting landing page for Sizzling Plate, a new food delivery service in Udaipur. The goal was to drive direct online orders , reduce reliance on high-commission third-party apps, and create a seamless user experience from browsing the special menu to checkout.
The Challenge
Sizzling Plate launched with a fantastic menu of freshly cooked meals but had no direct online presence. They were entirely dependent on food delivery aggregators, which cut heavily into their profits and prevented them from building a direct relationship with their customers. They needed a dedicated landing page that could convert hungry visitors into loyal customers.
The Landing Page Transformation
Key Results
- Achieved a 25% conversion rate from visitor to direct order.
- Increased the average order value by 15% through strategic placement of the "Special Menu" section.
- Captured over 50% of total orders directly through the new site, significantly reducing aggregator fees.
Testimonial
"Pixel Hatch delivered a landing page that's as delicious as our food. It's beautiful, fast, and incredibly easy for our customers to use. Our direct orders have skyrocketed, and we're finally building our own customer base. The design has been a game-changer for our business."— Anika Sharma, Owner of Sizzling Plate