Clarifying Complexity: A Landing Page That Converts
UI/UX Design & Animated Explainer Video
Client
Synthara
Industry
B2B, SaaS, Artificial Intelligence
Services Delivered
UI/UX & Motion Graphics
Year
2024
The Objective
Our objective was to overhaul Synthara's primary landing page to dramatically increase demo sign-ups. The goal was to translate their complex AI product into a simple, compelling value proposition that visitors could understand in seconds and feel compelled to explore further.
The Challenge
Synthara's cutting-edge technology was hidden behind a landing page filled with dense technical jargon and a confusing layout. This led to a high bounce rate of 85% as potential customers, unable to quickly grasp the product's benefits, were leaving the site confused and unconvinced of its value.
The Landing Page Transformation
Key Results
- Achieved a 70% increase in demo sign-ups within the first month of launch.
- Reduced the landing page bounce rate from 85% to 45%.
- The new explainer video achieved a 90% watch completion rate, indicating high user engagement.
Testimonial
"We were too close to our product and struggled to explain it simply. Pixel Hatch came in and not only created a beautiful landing page but also crafted a story that finally resonated with our audience. The animated video was a game-changer, and the increase in demo requests speaks for itself."— Dr. Lena Petrova, CEO of Synthara