Bean Roasters: Crafting a Premium Brand Identity
From a simple idea to securing placements in high-end cafes, this is the story of how strategic design built a brand ready for the premium market.
Client
Bean Roasters
Industry
Food & Beverage, E-commerce
Services Delivered
Brand Strategy
The Objective
Our primary objective was to launch Bean Roasters with a premium, authentic brand identity that could instantly compete in a saturated market. The goal was to look like an established, high-end player from day one, attracting both discerning customers and potential retail partners.'
The Challenge
As a brand new startup, Bean Roasters had zero brand recognition. The main challenge was to overcome the "new company" stigma and avoid looking amateurish. They needed a visual identity powerful enough to convince premium cafes and retailers of their quality before they even had a sales history or market presence.
Our Brand Showcase
Key Results
- Achieved premium market positioning from Day 1, rivaling established competitors.
- Secured stocking deals with 3 high-end cafes pre-launch, based on the strength of the brand presentation.
- The new packaging design was featured on multiple design blogs, generating organic pre-launch buzz.
Testimonial
"Pixel Hatch didn't just give us a logo; they gave us a brand that opened doors. The identity was so strong and professional that high-end cafes took us seriously before we had even sold a single bag. Their design was our most valuable investment."— Aarav Sharma, Founder at Bean Roasters